Address

Miyazaki Prefectural Government Office, 2-10-1 Tachibanadori-higashi, Miyazaki City, Miyazaki Prefecture 880-8501

Contact information

• 0985-26-7126
• nogyoryutsu-brand@pref.miyazaki.lg.jp

Export system and facility development.

Given the shrinking domestic food market, full-scale exports began in FY 2019 to meet overseas demand targeting markets in Greater China, including Hong Kong and Singapore. To deal with strict standards for residual pesticides in Taiwan, we secured farms dedicated to exporting to Taiwan, laid down and implemented schedules for spraying pesticides and carry out inspections before shipment.

PR activities overseas

Centered on demand during the Spring Festival in Greater China, we engage in sales promotion and PR activities at retail stores, hotels, restaurants, confectionary shops, etc., promoting; (1) their deliciousness with sugar content of over 16 degrees (2) their healthiness allowing them to be eaten unpeeled, and (3) the good luck they symbolize in Chinese culture.

Characteristics and strengths of businesses (producers)

Miyazaki Prefecture is the biggest kumquat growing region in Japan both in terms of production area and quantity (accounting for around 70 % of production). Tamatama, which can be eaten unpeeled, boasts many years of history in which farmers, agricultural groups and the local government have worked in solidarity for 30 years to establish the brand, which has won high appraisal from both consumers and buyers.

Production and export volume information

• Area planted with variety　50 ha (Ripe Kumquat)
• Production quantity　1,040 t (Ripe Kumquat)
• Quantity available for export(annually)　100 t
• Quantity available for export (per export)　Decided in accordance with sales channels (open to negotiation)
• Minimum quantity available for export　5 cases (15 kg)
• Total export quantity per region　58 t (Hong Kong, Singapore, Taiwan. As of FY 2021)

Trademarks and certifications

• Patents　None
• GI certification　None
• Various other certifications　Initiative being implemented to acquire Miyazaki Prefecture version of GAP.

Introduction video

https://www.youtube.com/embed/Zpjso8pcaZ8?si=FZ1ZJQVUHiT35ofe